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From planning to posting: tips for successful content adventures

We all love action stoke shots and incredible scenics, but what really works when it comes to getting explorers to explore your brand? What’s behind the pretty pictures? Here are some things we do with our lifestyle and adventure clients before we head out to capture summer content:

Start at the end. With our media strategist and social coordinator, we start by mapping the entire content journey. Social media posts, blog pieces, paid ads – we consider all the touchpoints to provide a cohesive experience for the target audience. This modular approach maximizes content and gives teams the library refresh needed to execute down the road.

Know your story. It starts with a solid understanding of the brand, the audience, and the kind of stories you need to tell. This guides the shotlist, shoot schedule, casting, location scouting, wardrobe, and props. Solid planning allows room for spontaneity and capturing those magic moments on location.

Authenticity matters. Cast talent that genuinely lives the lifestyle. Friends who fish, bike, surf, and hike together translate to real connections and authentic content, content with soul. Local talent adds authenticity and facilitates access to hidden gems.

Location, location, location. Scout locations that are scenic, accessible, and offer visual variety. Think "one location, many stories."

Always be shooting. Phones, drones and gyroscopes oh my! Everyone on the shoot, from producers to coordinators and sometimes even the talent, should capture candid moments and behind-the-scenes footage.

Embrace co-creation. Stay connected with your talent after the shoot. They are often fans of the brand, with their own stories to tell. Facilitate the future opportunities for them to share their own experiences with the brand and the outdoors.

Need help planning and creating outdoor content? Let’s chat.